MEDICA 2022 – Düsseldorf, Germany

People walking at the MEDICA 2022 Conference


More than 81,000 visitors from various sectors of the global healthcare industry came to Düsseldorf, Germany, to attend MEDICA 2022 from 14 – 17 November 2022. A total of more than 5,000 exhibitors from 70 nations offered them a variety of innovations for modern outpatient and clinical care – including all components, products and processes for their development and production.

Digitalization of Healthcare

As expected, digitalization of healthcare and the demand for smart processes occupied a reasonable space in the agenda. Visitors to MEDICA 2022 were offered a range of innovations and technology in the fields of medical devices, diagnostics, medical services and healthcare technology. They also had the opportunity to learn about the latest developments in digitalization at the MEDICA CONNECTED HEALTHCARE FORUM conference as well as through direct experience in the MEDICA START-UP PARK. The 11th MEDICA START-UP COMPETITION was won in the final pitch by IDOVEN from Spain with an AI-supported ECG analysis platform.

Promising new technologies

The unique range of novel medical technologies presented by start-ups at MEDICA 2022 included a palm-sized system for wireless monitoring of the unborn, ultrasound heads with special contour-fitting capabilities, and numerous other solutions based on artificial intelligence (AI), such as for the precise diagnosis of neurocognitive disorders based on eye movements or the simplified keeping of electronic medical records.

Our main takeaways

We at ValueConnected have seen an increase in early-stage medical companies calling on our market access expertise to help with activities such as investors pitches, and market entry prioritization. Some of these startups reach us through their investors, who recognize that no medical product can thrive without understanding payment mechanisms, and willingness of adoption from public and private healthcare players.


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